Social Networks Get Down to Business

Do business and socializing mix?

Apparently so. As the number of business users of social networks continues to increase, advertising expenditures will rise, too. In the US this year, advertisers will spend $40 million to reach a business audience on online social networks, and that is just the beginning. According to eMarketer projections, that ad spending will reach $210 million in 2012.

A clear sign of the revolution in business thinking and behavior is the popularity of LinkedIn—the most widely known professional social network—where the audience has more than doubled in the past year, and the rise of additional business-oriented networks, including a raft of networks aimed at verticals.

Source: emarketer.com

Can User-Generated Content Generate Revenue?

In the US, eMarketer projects that the number of user-generated content creators will rise from 77 million in 2007 to 108 million in 2012. The content is being read, seen and heard, too. The number of consumers of user-generated content will increase from 94 million in 2007 to 130 million in 2012.

Mobile TV To Be Biggest Ad Revenue Generator By 2010: Report

Jupiner predicts that spending on mobile TV advertising will grow from $335 million in 2008 to more than $2.5 billion in 2013. Total annual global spending on mobile advertising will hit $1.3 billion in 2008, rising to $7.6 billion by 2013. China and the Far East will remain the largest regional market for mobile advertising, because it includes the massive population of China and the advanced mobile markets of Japan and South Korea.