Tuesday, October 07, 2008

Peering Inside a Mobile Phone Network

Have you ever wondered why your mobile phone can alert you to new voicemail without having ever rung? Or why a text message can get through when a call can't? Maybe you've traveled across continents and been amazed at how calls still manage to follow you? Or perhaps you've noticed that sometimes your battery only seems to last a fraction of its normal life? And why can the iPhone 3G figure out your location in 3 seconds when it takes takes your car GPS 3 minutes?

Although we normally take the ubiquitous mobile phone for granted; assuming it should work anywhere at any time, there's quite a bit of complex technology involved in sending a call to a device in your pocket. While we've all screamed in frustration over dropped calls and other annoyances, the truth is these are impressive devices, packed with amazing technology, that still hold a few tricks up their sleeves. And after you learn a little more about the inside of the system, maybe, just maybe, you'll be a little less irritated the next time you battle to make a simple call.

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Monday, October 06, 2008

Mobile Location-Based Services on the Move

The pin marks your spot.

Consumer mobile location-based services first became available two to three years ago as the performance and cost of mobile handsets—especially smartphones—made it feasible to launch mobile information services that used location data. The iPhone, and all the clones that sprang up after its introduction, accelerated adoption.

eMarketer estimates there will be over 63 million location-based service users worldwide this year, and 486 million in 2012.

“Consumers have discovered that the appeal of location-based services extends beyond pinpointing locations, businesses and other points of interest,” says John du Pre Gauntt, senior analyst at eMarketer and author of the new report, Mobile Location-Based Services. “Buddy beacons and friend finders based on location-based service technology allow mobile users to determine each other’s physical location.”

Not surprisingly, marketers, too, are interested in mobile location-based services.

“Connecting with consumers at the last three feet of a transaction is the holy grail for advertisers,” says Mr. Gauntt.

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Thursday, September 11, 2008

Global Mobile Broadband subscribers hit 50 Million

The GSMA, the global trade group for the mobile industry, today
announced that the number of worldwide subscribers using Mobile Broadband (HSPA) networks has topped the 50 million mark from 11 million one year ago. Global uptake of HSPA technology among consumers and businesses is accelerating, indicating continued traffic growth for high-speed mobile networks worldwide. Wireless Intelligence expects the number of HSPA connections to be growing by 4 million per month by the end of 2008.

High-speed mobile access opens up a wide range of services for consumers, including interactive gaming, music and video streaming and the easy sharing of pictures and entertainment. Businesses can use fast Mobile Broadband to rollout advanced solutions for flexible working and to enable field workers to have quick and easy access to the company’s information systems.

Source: GSMA

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